Similarly, most high-level professionals say thought leadership is a more trusted basis for assessing a vendor than marketing materials.īrand trust also gives you the pick of top talent. And consumers who feel more connected to a brand are more likely to pick them over competitors. Trust matters, and translates to sales- 72% of consumers say they feel connected to a brand when they trust it. Encouraging them to become thought leaders grows brand trust by amplifying trusted voices voices that are three times more likely to be trusted than the voice of a CEO. People trust who they know-a friend’s recommendation is the top reason people buy on social media.Įmployee posts are the digital equivalent to word-of-mouth marketing. Imagine the impact encouraging your workforce to post could have.īuild trust with prospective talent and buyers And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars.Įmployee content receives about eight times more engagement than brand channel content. And content is the key to reaching them.įrom deep thought leadership to relevant memes commenting on industry insights, content is powerful. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. Here are a few ways advocacy on LinkedIn can lead to real business results. LinkedIn is easily the most important platform to prioritize your advocacy strategy. With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program. And there’s plenty in it for your workforce, too. It’s key to reaching untapped audiences, while getting your employees more engaged. There’s a reason 68% of marketers say their company has an advocacy strategy. Why is LinkedIn employee advocacy right for your social strategy?
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